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Senior Executive VP and Business Head, Sony Entertainment Television Because: Ever since she became the business head of Sony Entertainment Television(SET) in 2011, she has repeated the success of the IPL on SET Max. Because Sony has moved from number four to its current number two position with gross rating points (GRP) of 227 as of February 2012, and beaten long term rival Colors.

Because she has brought contemporary fiction shows back with a mature story line.

Because under her leadership, SET earned Rs 200 crore in advertising revenues, almost double the income of 2010, from Kaun Banega Crorepati alone.